Your web design, images, fonts and colors do make up a huge part of your brand. But content is what makes people take action.

Think of visual marketing as a first impression and content marketing as the impression that lasts. Telling the story of your brand is what builds loyalty (people buy from people, remember?) and in order to tell your brand’s story you need to use words.

#2 | CONTENT WILL CONNECT YOU WITH YOUR TARGET AUDIENCE

Your website/social media acts as the shopfront for your brand and is there to do one job – tell the right people about what you do and connect you to those people. There are many ingredients that help to accomplish this, but content is involved in every aspect of this process.

#3 | CONTENT IS A SURE-FIRE WAY TO INCREASE YOUR TRAFFIC

I get that some people want to show off their photography and design skills, and they’re fantastic skills – but there’s one problem. While you write to impress your reader first, there’s also something else you’re working to impress: search engines. Having good content helps the search engines hum a tune!